The lecture on Olympics, as part of the China City Forum, was launched in Beijing's Chaoyang District September 20,2006.[BOCOG]

Initiated by non-governmental research institutions and supported by BOCOG, the campaign was intended to bring Olympic knowledge to the mass.

"The vitality of the Olympics rests with the participation of the general public and the popularization of the Olympic Spirit," said Jiang Xiaoyu, BOCOG executive vice-president who attended the launching ceremony.

A crowd of over 300 people, including representatives from eighty medium- and small-sized cities and ethnic groups, community volunteers, and foreign friends, witnessed the launch.

The event, expected to last for two years, will also be staged in Olympic co-host cities and other major cities in China, according organizers.

The lecture and related communication activities deal with such topics as relations between the Olympics and city development, environment, science and technology, culture as well as health, encouraging various media to take part in the campaign.