Brand on the move

[Photo provided to China Daily]

The brand is going to open about 15 ready-to-wear stores worldwide in the next two years, with a focus on the Chinese mainland, Hong Kong, Macao, and Japan, says Michael Russo, chairman and CEO of Ralph & Russo.

"The Millennials are very important to us. We want to be able to offer a coherent collection that is workable for everybody," Russo says.

"We still have so much we want to do, and so many products that we want to work on. We want to build an entire lifestyle across the brand. We feel like we are just getting started," Ralph adds.

Founded 10 years ago in London by Ralph and Russo, the brand is known for its classic, feminine yet modern style. It is the first British couture brand in almost 100 years to be included in the Paris Couture Week agenda.

The brand saw a 400 percent year-on-year growth in 2013 and was valued at more than 200 million pounds ($251 million) in 2014.