French lingerie brand Vannina Vesperini lands in China

[Photo provided to chinadaily.com.cn]

As the tastes of Chinese consumers have become ever more sophisticated, people are no longer obsessed with those big labels and logos. Glorious appearance is not everything - whether the product is of high inner quality is more essential. As for the lingerie, Chinese women are turning their eyes to brands with premier quality and luxurious yet low-profile designs.

After the internationally-renowned La Perla and Victoria's Secret, France's high-end underwear label Vannina Vesperini is another lingerie brand that has made a full landing here in China. And it doesn’t come here alone; it chose to work with Wenee couture, an underwear brand originating in Taiwan that specializes in custom-made lingerie. Together they decided to pioneer a new underwear trend for Chinese women.

Designer Vannina has revolutionized lingerie standards and invented innerwear as outerwear fashion.

"Our products are very attractive, but at the same time, we also have the innocent purity that you can only find in children. Just like Marilyn Monroe, she is full of feminine charm, but deep inside she is only a little girl. This is the intersection point our products have been seeking", said designer Vannina Vesperini.