China Cultural Fair captivates global buyers

Two women in She ethnic minority costumes hold ceramics at the 12th China Cultural Products Trade Fair in Yiwu, Zhejiang province, April 27, 2017. [Photo/VCG]

The China Cultural Products Trade Fair attracted 44 trade teams and more than 83,000 domestic and foreign buyers and visitors to the Zhejiang Yiwu International Expo Center from April 27 to 30.

A total of 1,395 cultural enterprises from more than 60 countries and areas exhibited their cultural products on the four-day fair. More than 2,200 purchase and cooperation intentions were signed.

Founded in 2006 in Zhejiang province's Yiwu, a city known as the "world's supermarket", the fair was awarded "China's Most Influential Brand Exhibition in Culture Industry" in 2008. It has become an important platform for foreign trade of cultural products, exhibitions, communication, and cooperation.