Michelangelo Investment's brand value ceremony held in Tianjin

Adding value to cultural products through innovation was also discussed at the event.

"By discovering and developing excellent IP in the film and entertainment industry, Art Capitol Culture has developed a special IP operating model to grow with IP and amplify IP value in the shortest time with all channels by applying product and branding logic; in the end, the IP can connect with capital markets through multiple channels," said Qian Xin, the general manager of Art Capitol Culture.

Several deals were signed at the ceremony between Michelangelo and other renowned companies.

"Through the fusion of these companies, we try to mold diversified and multidimensional company brands and create representative products to lead the industry and accelerate the development of cultural and financial fields. We sincerely hope what we are doing now can promote social progress and maximize socialist core values," said Marilyn Lu, CEO and co-founder of Michelangelo Investment.