Second edition of Gallery Weekend Beijing on for longer

The main reason for the confusion, she says, is a lack of communication with the artists whose works they have bought, and with the galleries and curators who know these artists well.

"So, it is of great necessity to develop a growing number of serious collectors, who will maintain a long, stable relationship with artists, galleries and curators," says Wang.

"Some collectors have shopped for works at art fairs but they don't have time for a personal visit to the galleries or artists' studios. We want them to know that art fairs are merely the start, the door to the art world.

"A prospect to gain added value should not be the only reason for one to buy art. There have been enough examples at home and abroad that as a collector becomes scholarly and discerning, he or she eyes better and more valuable artworks."