H&M team up with Tmall to host Shanghai fashion show

International retailer H&M teamed up with Tmall, one of the world's largest e-commerce platforms, for the Tmall Super Brand Day on September 12 at the Expo Creative Show in Shanghai, to host the "see now, buy now" H&M Studio fashion show.

The successful international clothing retailer known for its fast-fashion ranges invited members of the media to attend the event which saw many of the garments modeled by celebrities selling-out over the course of the evening's event.

On March 21, H&M launched its flagship store on Tmall, after having opened its first store on the Chinese mainland in 2007 and introduced its first online store in 2014.