Chinese brands look to new horizons at summit

How can Chinese enterprises brand themselves overseas in a new era which is shifting from "Made in China" to "Created in China"?

Phoenix Satellite Television Global Brand Summit, an annual event which recently held its latest meeting in Beijing on Nov 8, has gathered the Hong Kong broadcaster's top hosts, business leaders, international organization representatives and scholars to seek the answer.

Dong Jiayao, vice-president of Phoenix and a renowned anchor known for the popular commenting program Observation Post of the Military Situation, says the media outlet has more than 100 journalists in around 60 countries and regions.

Their connection with local authorities and commercial circles can help Chinese enterprises be more quickly recognized, Dong said.

Sally Wu, deputy head of Phoenix InfoNews Channel and a veteran presenter, suggested Chinese companies be open and inclusive when going abroad.

Earlier this year a record 120 Chinese companies moved onto the Fortune Global 500 list, marking the 15th consecutive year the country's companies have increased their presence there.

China is facing an unprecedented opportunity to go abroad and its rich media resources could be very useful to expand Chinese enterprises' influence overseas, said Tian Tao, a Beijing-based researcher.