Fur sheds its staid image

Eight brands, different looks

Brandon Sun gathered designers from different countries including Italy and Korea. It showcased deconstruction as means to break the traditional look of fur clothing, focusing on strong contrasts and exaggerated shapes through the reorganization of elements. Luxurious raw materials created an avantgarde look influenced by the utilitarianism of street style. The coats made with different kinds furs, combined with reflective nylon ribbons, looked young and dynamic, with large metal textured jewelry emphasizing the punk rock genes of the brand.

Felefasa is a brand rooted in the philosophy of "nature". It brought a collection of fur garments made of mink and decorated with fox and squirrel fur.