Freckle ad sparks beauty standards debate

4. Slim figure vs. Plump figure

Boasting a slender figure is something that most Chinese women want, as weight and body figure are an integral part of Chinese beauty standards.

Lots of women strictly control their diet in order to lose weight and keep themselves in the best shape. However, an extremely skinny figure is not the ideal type as most people think they represent an unhealthy state.

In the Western world, curvy women are part of the beauty standards. Quite a few western men find curvy women more appealing than the archetypal skinny model. Marilyn Monroe, Salma Hayek, Catherine Zeta Jones, Beyoncé, Kim Kardashian; each one a sex symbol.