Angel talk

What do you think of the trend towards gender-neutral styles?

I'm a casual person and an independent personality. And I'm bold. The brand represents me. Many girls around me are both beautiful on the outside and independent inside. They can do amazing things – small bodies with great power. There are also several talented men around me who understand women's beauty and are capable of designing amazing pieces.

Who's your target customer and from which generation are they?

I thought our target customers would be people between 18 and 30, but I was wrong. People in their 60s and 70s also buy outdoor jackets. Later, I realised our customers are from all age ranges. Our target customers are curious, independent people with young hearts.