Chinese online property platform Anjuke to enrich overseas listings via partnership

BEIJING - Chinese online marketplace 58.com's real estate listing platform Anjuke has teamed up with an overseas counterpart to introduce more international housing information to potential Chinese buyers.

Anjuke inked a strategic partnership Tuesday with online platform Myfun under REA Group, an Australia-based global digital advertising business specializing in property, to help the latter further expand its Chinese mainland footprint.

As part of the cooperation, Myfun will syndicate Australian residential properties, including daily updates on over 50,000 residential listings on Anjuke's platform. Liaison services will also be provided by Myfun to help users throughout their property journey.

Anjuke and REA Group will continue to deepen their communication and collaboration on technological innovation with the adoption of big data analytics, interactive property information display and optimization of the online platform, according to Anjuke's Chief Operation Officer Jeff Ye.

Kenneth Kent, REA Greater China's general manager, said they will be glad to extend the partnership in terms of rental and commercial listings syndication, and other B2B connection opportunities as well as the expansion of other market listings beyond Australia.

Launched in 2007 and acquired by 58.com in 2015, Anjuke now covers property information of more than 600 Chinese cities and counties.