A French revelation

Moreover, the signal of the program was sent to 30,000 schools in China's rural areas, so that teachers can use the program as an educational resource in class and imbue children in those schools with a knowledge of art.

Tian Junmei, a teacher from Puyang, Central China's Henan province, who benefited from the project, writes on her blog on Jianshu, a creative writing social media platform: "I will play the program to my students in class to equip them with knowledge of history and museums. One day when they have the chance to visit France and see these treasures, they will be proud that they learned about them in a rural primary school."

Chinese producer of the program, Tang Yicheng, says: "We would like to produce good programs to educate children, including those who are not living in cities, and offer them equal learning opportunities."

The project was featured in the 2019 China Celebrity Charity Gala on March 26 in Beijing, and Niko Melissano, digital communication director of the Louvre, was invited to present an award and give a speech about the project.