Nestlé introduces pop-store in Beijing

Nestlé's Ready-to-drink coffee category has been also on the rise. Innovations including cold brews and constant consumer engagement campaign have been key drivers to the strong growth, said Guven.

Its capsule coffee business, which involves coffee makers at home and in office, has strong potential in China, he added. Consumers value the capsule coffee's convenience and affordability as a premium coffee in office, said Guven.

"For individual consumers, capsule coffee also provides them with rich varieties and solutions they won't find it at convenience stores," he said.