HK to target art-minded millenials and Gen Z-ers

K11 Musea will also house British retail and hospitality brand Fortnum & Mason, the upmarket London department store that counts the British royal family among its clients. It has signed an eight-year lease to open a two-storey space, one of which will comprise a 100-seat restaurant that serves the company's world-famous high tea.

This project represents a milestone for Fortnum & Mason as its first standalone store and restaurant concept outside of the UK. The brand is capitalising on its existing retail partnerships across Asia, which include Lane Crawford in Hong Kong, Isetan Mitsukoshi in Japan and Shinsegae in South Korea.

"We have seen significant appetite for our brand and products in the region, with impressive year-on-year sales growth," says Kate Hobhouse, the chairman of Fortnum & Mason. "We are therefore incredibly proud to continue our record of investment and growth by expanding our business into new markets, and reinforcing our support for amazing producers and suppliers and creating new opportunities."