Chinese brands to the fore at CIIE

The second China International Import Expo is adding a new exhibition category featuring the country's own time-honored brands and intangible cultural heritages.

With a total exhibition space of 3,894 square meters, more than 170 traditional brands and heritages collected from 17 cities and provinces will be displayed.

Aside from a list of 97 shows running throughout the six-day event at the 200 square meter center stage, there will also be live presentations, workshops, and AI simulation curated around the exhibited heritages or brands.

Ten of the exhibited programs are world-class heritages that have been enlisted by UNSCEO. They include Chinese paper cutting, shadow puppets, and the construction of Chinese wooden architecture.