Shanghai Fashion Week moves online amid epidemic

Shanghai Fashion Week will introduce the newest collections from over 100 brands online for the first time due to the novel coronavirus epidemic, said the organizer.

Collections including men's and women's ready to wear, kids' wear and accessories will debut online from March 24 to 30 during the Shanghai Fashion Week Special Edition -- Tmall Cloud Fashion Week.

The brands will be able to live stream the sample garments of the autumn/winter collections and also sell new spring/summer collections on Alibaba's Tmall marketplace in a bid to help reduce the inventory pressure.

"During a special period of time, we are seeking to let the designers try different display and sales channels," said Lyu Xiaolei, deputy secretary general of the Shanghai Fashion Week organizing committee.

The organizer also allows adjustments to trade shows during the fashion week.

Seoul Fashion Week had been canceled and many brands launched runway shows online during Milan Fashion Week and Paris Fashion Week earlier due to the epidemic.