Ding-ding dreams

CHINA DAILY

In fact, the "ding-ding" nickname comes from the characteristic sound of its horn (a unique mix of the tones of a gong, a bell and a bicycle bell), which is appreciated every day by some 240,000 passengers, including Carol Kwok."If you don't go too far and you're not in a hurry, the tram is the ideal solution," she says. "It's cheap and very easy. It's very Hong Kong-like, very traditional－and it's very ecological because there's no air conditioning. I love it!"

This love story with the ding-ding has lasted for more than 115 years－and it's one that the company wishes to amplify and expand. "We want to connect with the public on a larger scale," says Aubin."We offer many services and products with the promise of sparking good spirit, simplicity and above all, authenticity." Among the new services are an interactive online map showing the arrival time for the next tram, the TramOramic tour (on which you can travel in the past and the present aboard an ancient tram), and an entire collection of gadgets, miniatures and other products that proudly convey the brand.