Museums in China launch tech-driven cultural products amid COVID-19

Museums across China are embracing technology more than ever during the COVID-19 pandemic as foot traffic has all but disappeared. Museums and cultural institutions are trying various technology-driven methods to offer audiences vivid cultural experiences from their homes.

Based on the Mogao Grottoes fresco, a UNESCO World Heritage Site, Dunhuang Academy China launched a special animated drama series earlier this week. Together with Tencent, one of China’s biggest tech companies, people can enjoy the episodes on their cellphones. They can also record soundbites for the characters.

The National Museum of China recently launched a creative video with shampoo brand Pantene. The idea is based on the famous painting of "Qian Qiu Jue Yan Tu," which is part of the museum's collection. Finished during the Ming Dynasty, the 6-meter-long painting details nearly 70 famous and influential female figures in history.

Meanwhile, plenty of museums are providing online exhibition resources, with many offering an online VR experience.