2021 FIS Freestyle Ski, Freeski & Snowboard Championships launches marketing program

Gemdale Sports enables the national plan of 300 million people invovled in winter sports and fulfills its social responsibilities

Gemdale Sports, a direct subsidiary of Gemdale Corporation, reached an agreement in 2019 to cooperate with the International Ski Federation, the Chinese Ski Association and the Zhangjiakou Organizing Committee for event promotion and commercial development for the event. This is the first time that Gemdale Corporation and Gemdale Sports entered into winter sports, and Eddy Liu, Chief Executive Officer of Gemdale Sports, said "during the joint bid by Beijing and Zhangjiakou to be the host of the 2022 Winter Olympic and Paralympic Games, China proposed to a target of 300 million people to participate in winter sports. The realization of this strategy requires both the strategic guidance from the government and the concerted efforts from commercial enterprises. As a leading domestic company, Gemdale Corporation and Gemdale Sports have strong desire to contribute to this cause, and help leading more peer enterprises and the general public to learn and participate into the sport."

Gemdale Corporation is one of the earliest listed real estate companies in China with business interests in over 60 major cities across the country. In addition to the real estate sector, Gemdale also has a rich history in sports participation and investment, and has been playing a dominant role in promoting tennis in China over the years. Liu said that Gemdale Corporation and Gemdale Sports will utilize their extensive experiences from the tennis industry to contribute in the promotion and popularization of winter sports in China, and facilitate the realization of the strategic goal of "300 million people to participate into snow sports". Relying on its real estate and sports resources in many cities across China, and the cooperation with the International Ski Federation and the Chinese Ski Association, Gemdale Corporation and Gemdale Sports hope to take this opportunity to further participate in winter sports development, such as developing ski resorts , installing ice rinks in shopping malls, integrating grassroots popularization, youth training and perhaps elite professional coaching into a comprehensive and sustainable industry.