Livestreaming gives graduates career options

The city held a month-long livestreaming festival starting in late February, reaping in 1.08 billion yuan ($154.9 million) in sales revenue. Thousands of youngsters from all over the country worked around the clock to pursue their dreams as anchors, contributing to online sales during the festival.

In April, Tan opened her own online store to sell men's T-shirts on the video-sharing platform Douyin, also known as TikTok.

Every afternoon, she walks downstairs to warehouses to select products and prepare for the evening show. She usually starts the show before 6 am or after midnight when there are fewer competitors and therefore more viewers.

"If you want to excel in the industry, you have to be both a morning bird and a night owl," Tan says.

As a fast learner, Tan has acquired some tips. "Your presentation should be eye-catching, and the anchor should remain energetic all through the show," she says.

Over the past three months, her sales revenue amounted to 200,000 yuan. With 5,000 followers currently, she earns 20,000 yuan a month, much more than the average for college graduates in the country.

In July, the Ministry of Human Resources and Social Security officially recognized nine new professions, including online marketing.

With her career on the right track, Tan began to offer training sessions to share her knowledge and skills with people yearning to jump on the livestreaming bandwagon.

"As long as you are persistent, work hard, and are always ready to learn, you will be successful one day," Tan says.