Field of streams
Farmers in rural Zhejiang and the rest of the country are using e-commerce and livestreams to achieve prosperity, Ma Zhenhuan, Wang Lianqing and Luo Yu report in Quzhou, Zhejiang.
He has over 200,000 followers on the short-video app, Douyin, and the e-commerce platform, Taobao.
Xu currently sells over 10,000 yuan worth of succulents a day at most, with 70 percent of sales coming from livestreams.
The deeply rooted stereotype of Chinese farmers bending to work in fields is changing as new technologies and advanced rural education have given them new identities and opportunities.
The central government stated in the 2020 work report that it will create more channels for rural residents to find employment and increase their incomes, and it will help them seek employment or start businesses near their homes.
Villages around the country are working to tap the development potential of rural areas and the talent of the people who live there.
Training for rural livestreaming anchors are being promoted throughout Quzhou, thanks to a project called "Rural Revitalization Lectures", which the city's government initiated in June 2019.
The project, designed to serve and educate rural people, is an attempt to better manage rural affairs by enriching villagers' lives with the latest information.
A document released by the government says that professionals are key to rural revitalization, and orderly training and lectures for villagers are necessary to compensate for the lack of professionals in modern agriculture, culture and tourism and e-commerce in the countryside.
