Winter sports market gears up for huge jump

The number of companies engaged in winter sports industry in China increased to 4,650 in 2020 from 1,950 in 2015. By the end of June, the country has built and put into operation more than 35 indoor ski resorts and 400 ice arenas, and the figures will reach 45 and 500, respectively, by the end of this year.

China is a market where risks and opportunities co-exist in the winter sports industry, and as the country's economy grows, the niche sports such as skiing and scuba diving are on the rise, said Wu Jiaming, general manager of European brands project department at Nanjing BC Sports Products.

The Nanjing company, which is Austrian sport brand HEAD's general agency in Greater China, also showed its winter sports equipment at the CIFTIS. Wu said the ski market in China is a primary market, and the company is committed to developing the country's ski equipment market to strive to grab 30 percent of the market share in next three years. Moreover, the company plans to set an outdoor paradise and an indoor stadium to bring experience of extreme sports to the country.