Zara opens its biggest Asian store in Beijing

Zara, a global top fast-fashion brand under the world leading fashion retailer Inditex Group, opened its largest Asia store in Beijing on Friday, equipped with all the latest technology for an integrated and sustainable experience, showing the company's ambition and strong confidence in the Chinese market.

The new store, on the popular Wangfujing street in the center of Beijing, is an innovative four-story establishment spanning over 3,500 square meters.

Emphasizing design elements, such as its smooth and circular shapes, the store has a spacious environment to display its latest collections to complement its online offerings, leaving room for housing standalone cosmetics, footwear and clothing personalization labs.