Report shines spotlight on qualities of post-95s women

A report released on Mar 8 revealed that the major characteristics of post-95s women in China include being more patriotic, more independent, having better discourse abilities and being more willing to pamper themselves.

Released by industry insight institute MobTech, the report also noted that this particular generation of women enjoy promoting minority culture such as hanfu and cosplay.

The report suggested that the proportion of post-95s women with high education and high income is higher than that of men. These women are also more willing to spend money on themselves, especially on products such as cosmetics. But instead of buying international luxury brands, the two cosmetics brands they have purchased the most are local brands Florasis and Perfect Dairy.

Post-95s women are more likely to express their views on social platforms and act more independently, such as not relying on their parents to take care of their children, the report added.

The report also noted that more post-95s women are having babies compared to the post-85s in the third, fourth and fifth-tier cities. However, only 29.1 percent of post-95s families seek help from their parents to raise the kid, compared to 34.9 percent for post-85s families.

In addition, more than 60 percent of post-95s mothers choose to return to the workplace after giving birth.