Genesis confidently ramps up its development in the Chinese market

Distinct dynamism

At the ongoing Chengdu auto show, Genesis hosted the Chinese premiere of its G70, which is expected to meet the diverse needs of a broader audience.

The luxury sports sedan offers dynamic performance with athletic design and a driver-focused interior design including the Genesis Infotainment System. Drivers can take full advantage of the Genesis G70's performance potential with features such as a 2.0-liter turbo engine and a sport plus mode.

The model also features advanced safety and technology, such as Genesis Active Safety Control and a 10-airbag system with front center side airbag, Genesis Connected Services, and Lexicon sound system with 15 speakers, adding to the unique Genesis Experience. Genesis will start collecting orders for the Genesis G70 from October. Delivery of the Genesis G70 will start within this year, together with the Genesis G80 and the Genesis GV80, the first two Genesis models launched in China.

Henne said: "The Genesis G70 is a strong addition to our product portfolio that will both appeal to the younger generation with its distinct dynamism and expand the reach of our brand in China."

Strong confidence

Although Genesis is a newcomer to China, the world's largest premiere vehicle market, the six-year-old brand has made waves around the world, launching its distinctive products in markets as diverse as the United States, Canada, Australia, Russia and Europe and reporting excellent business performance.

The carmaker said it will continue to expand its offering to more segments so that the unique Genesis Experience can be discovered by a broader audience in China. The carmaker will keep expanding its footprint in China city by city to deliver the unique Genesis Experience, the carmaker said.