AppsFlyer's privacy cloud to help Chinese firms go global

AppsFlyer, an Israeli mobile marketing analytics company founded in 2011, has unveiled a privacy cloud service in collaboration with US chip giant Intel, which can help Chinese companies, particularly gaming firms and app developers, to go global by sharing data.

In the first stage, the cloud will launch Data Clean Rooms, which will allow organizations to share data and create business insights, without worrying about leaks and without actually divulging sensitive or confidential data to each other.

Data Clean Rooms will be hosted on a shared server. Each partner can upload information, and analytics data thereof are presented in groups rather than on individual terms.

In the second stage, AppsFlyer will collaborate with Intel to leverage the hardware-enhanced crypto acceleration in the latter's third-generation Intel Xeon Scalable platform. This will significantly speed up computation for the privacy cloud's encryption applications, AppsFlyer said.

Wang Wei, general manager of AppsFlyer Greater China, said the company has grown a solid customer base in China. It includes advertisers in the marketing analytics segment that are mostly mobile app developers.

"We have about 70 percent of the market share in the global marketing analytics segment, and the corresponding figure for the Chinese market is about 80 percent," Wang said.

Over half of AppsFlyer's customers in China are gaming companies that are eager to grow globally, he said.