Sew far, sew good
As traditional Hong Kong tailors find ways to reach younger audiences, avant-garde fashion designers are reinterpreting beloved staples. Rebecca Lo turns the spotlight on the current state of the city's rag trade.
After working for a Hong Kong label in the Chinese mainland, she quickly learned how to assemble a garment based on what best matches its intended market.
Lau established her own label, Blind by JW, with Walter Kong to explore different approaches to fashion and tailoring. She explains that their company name refers to a curtain being drawn to reveal something fun and fantastical.
"We started with a pop-up shop at Hong Kong International Airport in 2016 - three months there got extended to one year," Lau recalls. Along with participating in events such as the Hong Kong Art Centre's recent Transformative Chic exhibition, Blind by JW operates boutiques in PMQ and Central Market.
Lau sees Blind by JW as a platform for sustainable fashion, with its own ready-to-wear line alongside corporate project collaborations.
