Cultural tourism favored among China's Spring Festival celebrations

Cultural Experiences

Online and offline cultural experiences are offered in many Chinese cities, covering different themes.

In Ningbo city of Zhejiang province, nearly 100 cultural tourism activities were held during the Lunar New Year holiday in famous scenic spots, towns and villages, featuring local cuisine, folk customs, music, and exhibitions.

The city also sent out coupons worth 1 million yuan (about $156,873) online to spur local cultural tourism.

Cities like Harbin in Northeast China's Heilongjiang province, famous for ice and snow-related tourism, have become hot destinations for tourists as the ongoing Beijing 2022 Olympic Winter Games draws global attention.

New products and consumption scenarios also give fresh experiences to visitors.

During the seven-day holiday, Ningbo has opened a cultural tourism market, pooling creative products and local food from neighboring cities, and adopting methods like the "blind box," VR, and livestreaming to bring more tourist involvement.

In January, China unveiled a development plan for the tourism sector. It aims to build a stronger modern system for the sector by 2025, integrating cultural development and boasting an improved barrier-free environment and services.

The integration of culture with tourism is a process for people to appreciate Chinese culture and enhance their cultural confidence, and promote the organic integration of social and economic benefits of tourism, said an official with the Ministry of Culture and Tourism.