A proud parent

It seems that the mascot-fueled shopping frenzy could last a while. In order to protect the purchasing rights of more consumers, the brick-and-mortar flagship store in Beijing's Wangfujing shopping area released an announcement on Saturday.

According to the announcement, it's a one-item-per-person policy for purchasing the most sought-after items, such as the plush toys and PVC figures. At the same time, the store is actively working on bolstering stock availability.

It adds, "Do not buy licensed goods from resellers at high prices, do not fall foul of hyped prices, spend rationally and together, let's create a good shopping environment for Winter Olympics merchandise."