Beach sports and port jelly

In addition to music and TV show,Xiangshan is also promoting its fishing culture among the youth through mobile games.

The Xiangshan Tourism Group cooperated with A Dream of Jianghu, a mobile game published by NetEase, to launch a series of online activities in September when an annual fishing festival was held to mark the start of a new fishing season following a three-and-a-half-month fishing moratorium.

From Sept 2 to 22, game players get to experience fishing at sea at the Fishermen's Wharf in the game. The wharf is a reproduction of the real fishing port in Xiangshan that enables players to also learn about the fishing community's life and culture.

During the in-game fishing, players catch flatfish and mackerel. And in the fishing activity offline, they can earn a specialty of Shipu town,called "herbal jelly". Then the players can redeem the item for new outfits and coupons on the in-game Yushan Island, also a real island in Xiangshan. With the seafood coupon, players can buy a box of seafood at a favorable price at an e-commerce platform. The box contains fresh fish caught by Xiangshan's fishers.

During this activity in September,an offline pop-up tea shop named A Dream of Jianghu also opened at Shipu Port, offering the local jelly to visitors.