New trends invigorate Zhejiang villages

Introducing popular shops is one of the methods that the village has undertaken to promote rural vitalization.

According to Liu Hui, manager of Zhanmao Rural Vitalization Investment and Development Co Ltd, a model in which the company and villagers cooperate was launched in Huangyangjian.

The company is involved in the overall management and operation of businesses in the village. To promote its tourism industry development, it has renovated more than 30 unused buildings into shops, restaurants, bookstores and minsu. And six "Common Prosperity Fairs" were held in the village, which have attracted nearly 150,000 people.

"It is an example of beautiful Chinese villages," said Italian visitor Jacopo Maria Lasala who visited Huangyangjian for the first time. "Staying in a village for a day or two can help me to relax during stressful times".

In 2021, the average household income at Huangyagjian increased by more than 10,000 yuan ($1,390) and the model will be applied to surrounding villages.

Hansheng village, a fishing village in Ningbo's Xiangshan county, is also inspired by the latest travel trends and is building itself into a place for weekend excursions.

It is currently updating a vacant cultural hall into a "Common Prosperity Station", which accommodates a visitor center, a digital pavilion, cafes and bookshops, a grocery center, and a gallery that displays a collection of intangible cultural heritage.

11 businesses, including a recreational vehicle camping site and a fishing boat restaurant, will be launched in the village.

Yu Yin in Ningbo contributed to the story.