Amorepacific impressed by China's determination to support global trade

Cosmetics giant Amorepacific is present at the 5th China International Import Expo (CIIE) with seven brands, more than 500 selected exhibits and nearly 20 new products under the theme of "Creating a Smart Future Together".

This year marks the 30th anniversary of the establishment of diplomatic ties between China and South Korea, as well as the 30th anniversary of Amorepacific's entry into the Chinese market.

"The hosting of the CIIE for five consecutive years demonstrates the Chinese government's firm determination to support trade liberalization and economic globalization, and the steady and open Chinese market provides a strong growth momentum for the sustainable development of the world economy," said Mike Hwang, president of Amorepacific China.

"We are amazed by the strong resilience and huge potential of China's economy. We will seize every opportunity to continue to iterate on beauty products and research and development technology at the speed of the CIIE, and bring overseas trendy new products, beauty technology, digital experiences and sustainable fashion to the Chinese market, and embrace new opportunities in the Chinese market," Hwang added.

Over the years of deep market cultivation and profound Oriental aesthetic insight, Amorepacific brings consumers rich products and advanced technologies.

Laneige, a youth skin expert brand under Amorepacific, is globally launching Laneige Perfect Renew 3X series at the expo. Innisfree, which is popular among young Chinese consumers, is launching its Collagen Peptide Essence Cream in China for the first time on the stage of the CIIE.