Developing a pattern of prosperity
Businesswoman returns to her rural roots to help villagers boost their income by leveraging the local culture, Xing Wen reports.
An ongoing healthcare tourism project is another highlight in Shi Jia's business plan for the following five years.
She has mobilized her friends from Zhejiang province's Wenzhou city, which is hailed as the "shoe capital" of China, to launch a shoe factory in Huayuan county. The factory has employed around 200 local women and puts its annual output at more than 20 million yuan.
"The working hours for employees in the factory are flexible, enabling local farmers who are hired by the factory to work in their spare time," Shi Jia says.
This year, the county's tea plantation and production base have received overseas presale orders with a total value of $1 million. The buyers are mainly from Southeast Asian countries, according to Shi Jia.
"We can also promote Miao embroidery abroad by using artistic elements in the designs of the tea's packaging," she adds.
Getting along with her fellow villagers, Shi Jia has gradually learned more about their lives, and the struggles they endure, and is determined to help.
"I think I've found my life's mission here," she says.
Contact the writer at xingwen@chinadaily.com.cn
