China's tourism rebounds during 2023 Spring Festival

China's tourism industry rebounded during the 2023 Spring Festival, with Yunnan generating the most tourism revenue, Economic View reported on Monday.

The number of domestic trips during this year's holiday from Jan 21 to 27 was 308 million, up 23.1 percent year-on-year, recovering to 88.6 percent of the same period in 2019.

Domestic tourism revenue reached 375.84 billion yuan ($55.63 billion), up 30 percent year-on-year and 73.1 percent of the same period in 2019, according to the Ministry of Culture and Tourism.

Southwestern China's Yunnan raked in 38.44 billion yuan in tourism revenue during the seven-day Spring Festival holiday, ranking first in the country.

Southwest China's Sichuan witnessed the most trips with 53.88 million and revenue of 24.22 billion yuan, up 24.73 and 10.43 percent year-on-year respectively.

Northwest China's Ningxia Hui autonomous region was the cheapest place to visit in China, with an average cost of 414.73 yuan per person during the period. China's financial center Shanghai was the most expensive to visit with a per-capita cost of 1,660.20 yuan.

The 2023 Spring Festival was the first public holiday held since China downgraded its management of COVID-19 from Class A to Class B on Jan 8.

The rebound of travel during this period reflected the release of pent-up travel demand. It laid the market foundation for the "high opening, steady growth and continuous recovery" of the tourism economy throughout the year, according to the China Tourism Academy.