2023 Sheguang Hu Intl Fashion Week illuminates Chengdu

From March 7 to 8, the 2023 Sheguang Hu International Fashion Week was held with six runway shows at the Louis Castle in Chengdu, capital of Southwest China’s Sichuan province.

The renowned Chinese-Dutch designer debuted their haute couture collection For Youth. Featuring neat, simple cuts with five classic colors – black, white, red, khaki and army green, the series breaks down the boundaries between haute couture and ready-to-wear womenswear.

The event also marked the 5th anniversary of the founding of Sheguang Hu’s Fashion Women’s Army. Also known as Sheguang Hu’s Supermodels, it is a nation-wide community of fashion enthusiasts of all ages as well as a platform offering modeling training and promoting a healthy, fashionable lifestyle.

Sporting silver masks, wide-brimmed hats, flowing dresses and leather gloves, more than 500 models – aged between 30 and 80, all from the community - strutted down the runway to celebrate the beauty and power of Chinese women in the new era who refuse to be defined nor limited by their age.

“The initial purpose for me to create Sheguang Hu’s Fashion Women’s Army was build a platform for Chinese women who entertain fashion dreams and make fashion no longer a synonym of luxury,” Hu said during the event.

Founded in 2018, Sheguang Hu’s Fashion Women’s Army, with its members’ average age standing at 55, the community has spearheaded the fashion and beauty industry’s silver wave. Over the years, Hu’s models have appeared on international catwalks such as New York Fashion Week, London Fashion Week and China Fashion Week.

As of March 2023, Sheguang Hu’s Fashion Women’s Army has established bases in more than 100 Chinese cities and cities in Singapore and the Netherlands.