Shandong culture flourishes along Yellow River

Abundant resources

Shandong is home to 622 A-level scenic spots along the Yellow River, accounting for half of the total in the province, including the Caozhou Flower Garden in Heze's Mudan district, as well as the Aishan Mountain scenic area and the "Ejiao World" experience workshop in Liaocheng's Dong'e county.

Relying on its unique natural endowment of wormwood, the plant used to cure malaria patients, Aishan village has accelerated the integrated development of the "planting, processing, and service" model for the wormwood industry. Local villagers have also developed businesses, such as farmhouses and homestays, to speed up rural tourism.

Walking into the "Ejiao World" experience workshop, visitors can learn about the production process of Ejiao, a gelatin used in traditional Chinese medicine, from boiling to laying and cutting to packaging. The site is the first ejiao-themed tourist attraction in China that combines industrial tourism with healthcare, science, interactions, and entertainment.