BYD launches Seagull to attract young buyers

China's largest NEV maker BYD launched its new electric model Seagull on Wednesday.

The Shenzhen, Guangdong province-based carmaker said the model has young urban car buyers as its target customers.

The Seagull, with two range options of 305 km and 405 km, has a design language that focuses on fun and individuality. It is available in four exterior colors and three interior colors.

The sub-compact model is built based on BYD's platform e 3.0 and is equipped with BYD's blade-shaped batteries.

It is compatible with fast charging, which enables the model to get charged from 30 percent to 80 percent in 30 minutes.

The Seagull has a wheelbase of 2,500 mm and luggage space up to 930 liters. It features BYD's DiLink system, a 10.1-inch rotatable display as well as voice command.

The segment of electric sub-compact vehicles is very competitive in China, with models mainly from local Chinese marques, including Wuling and Neta.

Statistics from the China Passenger Car Association show that the segment's sales in March totaled 133,000 units in the country, accounting for 29 percent of the total NEV sales in the month.