Traditional culture drives rural vitalization

Yang expects to expand his brand to national and global markets.

With young people's efforts to create original designs and build brands, Daiji has rapidly entered the mid- and high-end hanfu market, claiming 30 percent of the hanfu sold via online platforms, data from the town government show.

There are plans to establish a hanfu research institution in Daiji to ensure that the industry in Caoxian achieves high-quality development.

Hanfu businesses in the town are also seeking to enter more overseas markets.

Li said, "As more and more foreigners and Chinese living overseas like hanfu, we are developing cross-border e-commerce platforms to expand our overseas markets."

In addition to staging promotions on e-commerce platforms, representatives from Daiji attend Chinese costume shows in countries such as Italy to promote the culture of traditional Chinese clothing.

"We will make more effort to develop the hanfu industry, which is a good way to vitalize our town and enrich residents' lives," Li added.

zhaoruixue@chinadaily.com.cn