Reignwood Group's diversity exemplifies benefits of BRI

To satisfy the needs of consumers for a healthy lifestyle, the company's business arm of consumer products has joined hands with professional institutions and research institutes to develop special-purpose beverages, enriching and improving its high-end healthy beverage portfolio.

In 2017, the team launched its self-developed functional beverage brand War Horse and made significant breakthroughs in packaging design, product practices and technological innovation by incorporating instant coffee powder and d-ribose ingredients.

Over the past seven years, War Horse has been a major sponsor of the professional Chinese Basketball Association and other trendy sports events while continuing to invest in brand building and promotion, aimed at enhancing its influence while attracting a new generation of consumers with the concept of "fighting for passion".

In embracing the BRI, the War Horse brand valued overseas expansion from the beginning, registering more than 40 trademarks in foreign countries and thus becoming one of the first Chinese beverage brands prepared for overseas markets.