Metro president says company feels real growth in China

In no other markets than China's can we feel "real market growth" amid a slowing economic recovery worldwide, said Tino Zeiske, president of leading German retailing company Metro China, in an interview with China Daily.

In the first three quarters of this year, Metro's own brands saw double-digit growth in terms of general sales in the Chinese market, which outperformed many other markets, Zeiske said at the sidelines of the sixth China International Import Expo in Shanghai on Monday.

"The Chinese government has also introduced a series of policies since the beginning of this year to boost consumption. With the continuous recovery of China's economic and consumption growth, our business will also reap significant growth here," he emphasized.

The German company, as a participant of the exhibition for six consecutive years, exhibited 117 products including high-quality beef, imported salmon and European red wine. More than half of them were exhibited for the first time.

"The company is not only pursuing for product amount increase but also eyes for high-quality products that are in line with the consumption trends," he said.

According to him, a notable consumption trend is that rising local consumers pay attention to health, nutrition and natural environmental protection, and return to family and self-demands.

"Such new trends have brought huge opportunities for us as Metro has been selecting carefully high-quality products from across the world," he said, adding that the company has introduced products to the Chinese market from over 60 countries and regions by now.