Tourism's technological transformation

As digital technology has restructured social production methods, ways of thinking and modes of communication, culture and art are increasingly manifesting in digital forms. Pioneers and experts in the fields of digital technology applications, art, culture and tourism gathered at the 21st China Forum on International Cultural Industries in Beijing in early January to share experiences and explore opportunities to promote the in-depth integration of related sectors, with travel as a major focal point.

The forum was hosted by Peking University under the theme of developing a strong socialist culture and a modern Chinese civilization.

In Langfang, Hebei province, digital innovations have been intertwined with traditional Chinese culture at the Unique Dream of Red Mansion, a theme park based on the Qing Dynasty (1644-1911) novel Dream of the Red Chamber, which recounts aspects of ancient China, such as its social life and customs, Yu Feng, general manager of the park's operation company, told the forum.

The company has developed the digital travel platform, Xiaowa. "It can seamlessly accompany travelers throughout their visits," Yu says.

Before a trip, Xiaowa acts as a travel planner and creates intelligent itineraries. During the trip, Xiaowa provides real-time insights and smart recommendations.

"Every visitor can get a personalized schedule and conduct their activities accordingly," Yu says.

For example, once the schedule is confirmed, visitors can compare it with the current conditions, including continuously updated information about lines for various performances at the Unique Dream of Red Mansion park. That's not to mention dining, shopping and special events.

"Throughout the entire visit, our mini program features a powerful set of functions, including live broadcasts, ticket reservations and, more importantly, interactive functions like navigation," Yu says, adding that a massive data platform supports these capabilities.

This is related to the scheduling system that not only integrates with the front-end display but also provides a clear layout for back-end tasks related to personnel situations like work shifts and duties, emergencies and related adjustments.

The application enables visitors to better immerse themselves in traditional Chinese culture at the park and has helped to draw in many patrons since it launched in July. More than 10,000 travelers flocked to the attraction on New Year's Eve.