Director advocates greater public art education
In recent years, the national art museum has mounted several exhibitions to rotate its collection, and toured them outside Beijing and sometimes abroad. They were huge public attractions.
It has been creating a digital version of itself, one without physical barriers, in which good exhibitions never end, and its resources are more accessible. The museum's official website and WeChat account regularly post introductions to works of art and craft in its collection, from paintings, sculptures and prints to folk handicrafts, such as nianhua, Chinese New Year paintings, and decorative embroidery made by different ethnic groups.
In December, the museum launched an online audio program called Beautiful Voices, Colorful Art, in which noted actors and actresses narrate the story of one piece from its collection in each episode, explaining how it was made and who made it.
The second season of the audio series, which begins this month, will feature five performers, including Wang Gang, the actor, host and star of several hit TV dramas and variety shows, who is known as a collector of classic Chinese art.
