Spring festival earnings give film market shot in the arm

AI matters

The rapid advancement of AI, especially in generative models, will profoundly impact film production. Prioritizing research and broad application will leverage AI's positive role in Chinese cinema's high-quality development, he wrote.

Wang suggested further improving people's recognition of AI and promoting the development of AI as a new quality productive force for the film industry in China, in order to lower costs and improve efficiency, strengthen the localization of AI applications for the dissemination of excellent Chinese culture, and nurture more talent in this field.

He said that despite all the advantages of AI, people need not worry about being replaced because the art of filmmaking involves emotions.

To promote healthy development of China's film market, Wang also suggested building a comprehensive big-data film evaluation system.

"Currently, there are many different commercial rating systems, which are not objective, comprehensive or professional," he said. "To boost diverse marketing, refine development and strengthen market operations, we must establish a robust film evaluation system, leverage big data's positive impact, and create a national-level film data system free from commercial influence."

The big data evaluation system can scientifically reflect the dissemination influence of films in China and their influence on societal development, and provide references for the film evaluation system, Wang said in his proposal.

"We have been developing this project for the past year, and in April, the system is due for launch," he added.