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Streaming terror

When it comes to theme parks, there's more to explore than just Disney and Universal.

Everland, South Korea's biggest theme park, has partnered with Netflix to bring horror fans a thrilling new experience.

From Sept 6 to Nov 17, Everland's Blood City will be transformed into a spooky zone inspired by the Netflix shows All of Us Are Dead and Stranger Things. Visitors will have the chance to immerse themselves in these chilling worlds, where zombies lurk around every corner.

"Users will be able to enjoy what they felt watching those shows in real life," said a Netflix official on Sept 2 in Seoul.

In fact, this collaboration is only part of Netflix's broader strategy to expand its intellectual properties beyond the screen. In June, the company announced plans to open two entertainment centers, called "Netflix House", in Texas and Pennsylvania. These venues will bring popular Netflix titles to life with interactive sets, themed restaurants, live events, and more.

One standout feature will be a Squid Game challenge, where visitors can try their luck at the infamous glass bridge game — choosing which glass panels won't shatter as they make their way across — but without the life-or-death stakes, of course.

Despite these innovative efforts, Netflix faces challenges in maintaining long-term appeal compared to established giants like Disney.

As Beth Novak, a professor at Ohio University, pointed out, Netflix's shows "don't have a deep bench, and we don't have nostalgia for their IP", he told IndieWire.

He further expressed concerns that while Disney enjoys a large base of repeat visitors, it may be harder for Netflix to inspire the same level of loyalty among fans.