Appliance makers chart big overseas expansion

Chinese home appliance makers are ratcheting up efforts to expand their presence in overseas markets and increase investments in localized operations covering research and development, production and marketing.

This is part of a broader push to seek new revenue sources and enhance the competitiveness of domestic enterprises globally.

Experts said establishing overseas manufacturing bases and production lines not only helps in taking China's advanced manufacturing, R&D and management capabilities abroad, but also creates job opportunities for local people and boosts the international awareness and influence of Chinese brands.

They also said that enhancing global operational capacity will help Chinese manufacturing enterprises better utilize global resources, thus further promoting the transformation and upgrading of China's traditional manufacturing sector, given that the country has placed great emphasis on establishing a modern industrial system.