Chinese designers bring New Year spirit to London's Harrods
Additionally, a collection of four Chinese brands—8ON8, YIRANTIAN, XU ZHI, and YAYI—supported by the Visa Creator Program, stands out at the pop-up store.
Launched in October 2024, the Visa Creator Program is a collaborative initiative between Visa, the Shanghai Fashion Designers Association (SFDA), and Shanghai Fashion Week (SHFW).
The program seeks to connect creative innovation with commercial opportunities, empowering Chinese designers to expand their influence on the global stage.
"As one of the largest payment networks globally, we truly believe that with our global reach and capabilities, we are committed to empowering young designers and creators, as well as supporting the creator economy worldwide," said Danielle Jin, VP of Marketing, Greater China, at VISA.
The pop up store is open from Jan 9 to Jan 21.
