Threegun show at Shanghai Fashion Week

Threegun celebrated its 88th anniversary with a retro-themed show at Shanghai Fashion Week on March 28, paying tribute to its iconic cotton underwear through the lens of "Past, Present, and Future." The show redefined the boundaries of intimate apparel and showcased the brand's innovative potential. Meanwhile, from March 29 to 30, an immersive pop-up exhibition showcasing the brand's legacy and innovation through interactive experiences will be held on Huaihai Road.