Initiative unveiled to help 2,000 low-income families

The China Women's Development Foundation (CWDF), with support from DBS Bank and the DBS Foundation, has recently launched the "Everlasting Love, Shining Homes" Family Nurturing Plan, which is designed to improve household living conditions and strengthen family education for underprivileged families across China.

Over the next two years, the initiative will support 2,000 low-income families in 10 provinces by renovating their living spaces to create dedicated study and living areas for children, enhancing privacy and safety.

In addition to physical improvements, the program will offer 130 online and in-person enrichment curricula covering education, humanities, nature, science, and financial literacy, aiming to empower parents and family members with family education resources while fostering stronger parent-child relationships.

The initiative is expected to benefit about 220,000 participants.

At the launch event in Beijing last week, CWDF chairperson Du Rui said the organization is committed to improving the lives of women and families in need. "With the support of DBS Bank and the DBS Foundation, this initiative brings new energy to family development efforts, ensuring precise and effective assistance to those in need," she said.

Ginger Cheng, CEO of DBS Bank (China), underscored the program's long-term significance, stressing that family well-being plays a critical role in societal development. "By improving living spaces for underprivileged children and providing deeper emotional support for families, we are not only enhancing their quality of life but also contributing to the sustainable development of society," she said.