Carving a hidden gem of heritage

Beyond traditional leather paintings, wallets and belts, she expanded her product line to include key-chains, handbags, decorative pieces, and even leather car accessories.

Among her bestsellers are saddle-shaped ornaments, prized for their distinct designs, vibrant colors and deep cultural significance.

"Auspicious cloud patterns are very popular," Li says. "Young people appreciate traditional elements but the designs need to be simple and refined. Compared to large leather paintings, smaller decorative pieces resonate more because they capture the essence of our culture and make meaningful gifts."

On social media, many users have called Li's shop a "hidden gem" for visitors to Hohhot, drawing in curious tourists eager to explore her handcrafted leather goods.

Xiaohongshu user "Hongdouxiaoxi'er" bought a leather belt for her father and was impressed by the shop's cultural and creative products. "For anyone visiting Hohhot, I highly recommend this place! It's unique and affordable, and they make perfect souvenirs. Who wouldn't love it?" she wrote.

To create a welcoming experience, Li placed a sign outside her shop that reads, "Thinking of You in Hohhot", which became a popular tourist photo spot. Inside, visitors can also collect custom stamps. "So many people love the sign. I'm even thinking of charging for photos," Li says, jokingly.

Among those drawn to the studio is 29-year-old Narisu who joined in 2017 after graduating from university. Like Li, he started from scratch and is now a skilled leather carver.

"I just wanted to try it at first but fell in love with the craft," he says. "Not many young people are doing this anymore and I want to keep it going."

Beyond traditional carving, he experiments with new materials and techniques to create fresh designs. His routine is simple — carving in the morning with headphones on and working until the piece is done. If needed, he continues at home.